Kultur International Films is the largest owner of performing arts content in North America. After over 3 decades of declining monetization through DVD and CD sales, they decided to diversify and modernize their offering, and create a new digital subscription product. With Jamie’s background in media, subscription models, and acquisition, she was brought in to build out this new revenue channel. She created and executed the entire go-to market strategy (branding, messaging, pricing, acquisition), the UX/customer journey and development roadmap, the pricing models, and the backend operational support required to launch this new product. The result was the 1st and only on-demand digital streaming solution for the performing arts, which launched at the Cannes Film Festival in 2014.

• Improved relevance and UX with Spiceworks ads and website, resulting in 25% conversion rate lift
• Achieved 3 corresponding quarters of record-level revenue
• Built and executed cohesive, integrated digital strategy that led to record-level (18%) growth in new users
  • Optimized and grew source mix
  • Introduced remarketing and brand/product awareness display campaigns
  • Drove growth and efficiency in SEM via expansion initiatives and implementation of automation tools
  • Managed business development outreach and negotiated deals for new performance-based channels
  • Improved user web experience via testing, site refresh, and continuous conversion optimization
  • Created behaviorally targeted emails to maximize conversion and usage
• Implemented user value optimization approach: Shifted spend to drive the highest value users via geo, product targeting
• Created reporting infrastructure to support data-driven decision making

• Launched AWL Affiliate program and scaled to $60 million in annual revenue, 7 million leads in 3 years
• Managed 100% of inbound Marketing activities (lead supply) for AWL’s $100 million annual revenue lead generation business
• Led and re-organized Consumer Marketing team to transformational change and resulting record growth
• Recovered SEM volume to prior levels in Q1 after prior year drop of 15%
• Implemented comprehensive and objective quality score and improved that metric by 15%