Project Description

• Improved relevance and UX with Spiceworks ads and website, resulting in 25% conversion rate lift
• Achieved 3 corresponding quarters of record-level revenue
• Built and executed cohesive, integrated digital strategy that led to record-level (18%) growth in new users
  • Optimized and grew source mix
  • Introduced remarketing and brand/product awareness display campaigns
  • Drove growth and efficiency in SEM via expansion initiatives and implementation of automation tools
  • Managed business development outreach and negotiated deals for new performance-based channels
  • Improved user web experience via testing, site refresh, and continuous conversion optimization
  • Created behaviorally targeted emails to maximize conversion and usage
• Implemented user value optimization approach: Shifted spend to drive the highest value users via geo, product targeting
• Created reporting infrastructure to support data-driven decision making