Project Description

• Launched AWL Affiliate program and scaled to $60 million in annual revenue, 7 million leads in 3 years
• Managed 100% of inbound Marketing activities (lead supply) for AWL’s $100 million annual revenue lead generation business
• Led and re-organized Consumer Marketing team to transformational change and resulting record growth
• Recovered SEM volume to prior levels in Q1 after prior year drop of 15%
• Implemented comprehensive and objective quality score and improved that metric by 15%